In this article I discuss ten aspects of search engine optimization to optimize your website easily and score better in Google's search results. I'll explain each tip briefly and at every point designate a tool that allows you to identify and solve on-site problems that cause lower ranking. Each of these points, depending on your current site optimization, when done according to the tips will dramatically increase your Google position.
Increase Web Site Speed.
Since 2009, the loading speed of your website as seen by Google is such an important element, it also influences the overall valuation of the site.
Google wants to encourage website owners to have access to the Internet without the annoying problem of waiting for pages to load. A "light" website also has the advantage that it loads faster and better even when accessed through smartphones and tablets. All the more reason to optimize your website's speed. Web pages that load slower find they have a higher bounce rate.
How do you measure the speed of your website and how can you improve slow loading sites?
There are several good online tools that provide insight into the loading speed of your website. They give you a visual idea of the actual loading time of your site with the means of a so-called waterfall diagram. Here's where each html element on the page is loaded separately and listed with its load time, so you can quickly see where the speed problems are. The best known and most widely used tool for this is the "Full Page Test Pingdom." This tool lets you see where the speed blockage of your website is, and gives suggestions on how to improve the speed of your site.
Avoid duplicate content
The last few years we've seen Google focusing mostly on delivering valuable content to its users. In 2011, the Google Panda update came into being, dropping sites that stole content from others. This update honored unique content sites over those websites created with little or no unique, after Panda, website owners noted that even though they had valuable content, Panda altered the search engine results and they now scored worse in the Google search results.
When Google spiders find that your site uses cut and copied materials, your website will make a free fall in the search results. These sites fall under a grey area and cannot improve website ranking until the copyrighted content is deleted from the sites. So it makes no sense to steal content as the site you upload the pliagerised content on will not be able to climb the serp results.
How do I check my website for duplicate content?
In most cases, can be recognized to the double-page title. Two pages with the same title usually have the same issue with ditto content. This dual titles you can easily identify with spider tools like Screaming Frog or Xenu . These tools crawl the pages of your site as a search engine would. With these tools you can sort the results of the crawl and filter out duplicate values. After this you can use the online tool by Copyscape to check these pages for duplicate content.
Make the most of your title and meta description
The most influential SEO aspect of a Web site (apart from the actual content of the page) is the page title. The title together with the meta description of the snippet shown in Google search results. On one hand it is important to use the right keywords to be found, on the other hand it is important to get people to "seduce" to right click on your result. The first is done with the title, the second with the description. The maximum length of your page title is 70 characters, the maximum length of your meta description is 156 characters.
Where can I find all the titles and descriptions of my website?
The aforementioned spider tools Screaming Frog and Xenu offer you a good overview of, among other titles and descriptions on your page. Screaming Frog offers greater convenience but is limited to 500 pages, at an annual fee of £99, you can choose to purchase a license which expires the limit. This tool is for the more professional website owner.
A free duplicate checking tool, Xenu is a bit more complicated but completely free regardless of the number of pages on your site. Choose between these tools which best suits your situation to crawl your website and check out the titles and descriptions. Make sure the titles you use contain commercial keywords and consistency in the structure of the title. Make the description a short summary of your page that will prick peoples curiousity about the rest of the page, improving your bounce rate as well.
Use HTML headings (H1, H2, etc.)
Google loves well-filled pages. Current, relevant, valuable and unique content in most cases will result in you improving your site ranking in google. What many people do not often think about when they post content on their website are the headings. In HTML, it is possible to create headers (such as occurs in, for example Word). These headers for Google are a kind of guide for finding useful information. Try to keep the headers close to the text underneath. Google places a lot of extra value to the H1 tag, this is allowed only one standing on each page indicating briefly what the page is about. Under the H1 heading can you work with H2 tags, below you will work again with H3 and so on ...
How do I find all HTML headings on my website?
Here I refer back to the spider tools Screaming Frog and Xenu . This is easy to see if there have been accidentally placed multiple H1 tags on the page, or none at all. It is recommended that an H1 tag not be too long, try to keep just like the title to maintain a maximum length of 70 characters. The longer you make the header, the less value it will ultimately have for the SEO of your website.
Make your images findable
Google finds not only web pages but also pictures that you have posted on your website. Many people are searching for images. Especially for online shops, it is very good to be found well in the images. A beautiful picture of your product will draw people much faster than a piece of text, like they say a picture paints a thousand words. To be easily found with your images you will have to provide any images of a unique title and alt text. Originally, the alt text intended for the visually impaired that this could get a description of the image, now also search engines use the alt text. A good reason to take a good look at the images on your website so.
Where can I check all images from my website?
A good tool to understand the images on a single page is the Image SEO tool of Feed the Bot. This tool provides an overview of the most important SEO attributes of the images on the page: The filename, alt text, dimensions, and the title. Often it is so that the scanning of some pages may have already formed a good picture of the state of the image optimization of the entire website.
Tips For Google Ranking
Ensure good internal linking structure
A good internal linking structure can make it easier to find the pages of your website. By using the right texts to link (anchor texts) is awarded additional value for that search term on the page. Is your page about pens, a link with the word "pen" (ie not 'read more' or 'click here' or 'page'). Make sure your website easily links to other pages. Before you post content, plan the site structure, its essential to plan in advance the structure of your site and determine related topics. This way you make it easier for yourself to make a logical reference.
Where can I get a list of my internal link structure?
Google Webmaster Tools insight shows how many internal links are pointing to a page. For an overview of the internal links that are on one page, it provides Internal Links tool outcome.
Refer to www or non-www
A www. addition to your domain name is traditionally the default url to your website. However, nowadays there are many people who do not use this addition. So, you can get both left to http:// ... Or http://www.
Unfortunately, it is the case that these two variants by search engines such as two different sites are seen. So your link value backfires if you post links to your website, but as two different websites. For example http://debunkcancer.blogspot.com or http://www.debunkcancer.blogspot.com.
Notice that if I post the 2nd link on my Facebook page I will loose that traffic for confusing the spiders as my site is simply http://debunkcancer.blogspot.com without the www reference.
How do I let Google know what the correct variant is?
Google has the Google Webmaster Tools option in which you can indicate whether you prefer to www or non-www. By properly setting the valuation of your website, the site traffic will be improved because now all incoming links for the same website will be counted that were lsot before for the incorrect domain referencing. You can find this option under the heading >Site> configuration> settings.
Provide search engine-friendly URLs
What on many websites still plays a large role in poor rating is the misapplication of the URLs. Make sure you instead of a variable in your URL (eg / page? Id = 123) using readable URLs (eg / page / the-name-of-your-page). This is in almost every CMS now easy to set up by the institutions own CMS or a plugin. Ensure immediately clear when seeing the URL is what can be found on the page, also make sure your URL as short as possible. A short url is easier to use and gives more value to the keywords you processed it.
How do I see what URLs are not yet optimized?
To view all URLs from your site provides a crawler tool like Screaming Frog or Xenu again outcome. So you can track what URLs are optimized and what not. These tools provide an overview of all pages on your website and the URL, title, description etc.
Write good content with the right keywords
Good content is aimed at both visitors and for search engines. By making good use of interesting keywords in your text, you can ensure that your page is found on these terms. This in combination with the above-mentioned points (Title, H1, H2, and URL anchor texts) is the basis of a good visibility. Fill your website with hundreds of times not the same keywords, but try to find synonyms. So the search engines is less about spamming and reads it for the visitors of your website a lot more enjoyable.
How do I know where I need to tune into my content?
Your content should you tune into the search behavior of your target audience. This you can find out in a few ways. The most commonly used tool is the Google Adwords Keyword Suggestion Tool that indicates how your keywords are interesting and which search terms you could use further. Additionally, you can use the autosuggest Google, automatically search terms are proposed by typing a letter. Uber Suggest is an online tool that automatically for you overtakes these suggestions. So you immediately have a list of more long tail search terms.
Keep your website up to date
Google looks in addition to what is on your website, even to when the content is placed on it. If your site already a long time is not updated, you will lose appreciation website and Google will crawl your site less frequently for new pages. So use topical content to enhance the SEO points 1/9 extra.
Google Top Ranking Summary Points
•Join the Google Webmaster Tools site
•Join Google Analytics
•Join Google places
•Ensure proper loading of the website
•Make sure the code of the website is W3C valid
•Create a site map and add it to
Google Webmaster Tools
•Ensure that each page on your site has a unique title and description meta tag.
•Create header tags of important issues in the text of your website (H1, H2, H3)
•Make sure each page contains enough content (text) that can be read by your visitors and Google
100 pages should be okay. Try creating thirty articles per month minimum and insert good (commercial) keywords into the content, with videos and images, tutorials are useful.
•Make sure you keep updating the website with fresh content to attract traffic.
•Create accounts on social media to disperse your sites articles and gather backlinks naturally (Twitter, Google+, Facebook, etc.)
•Join several business directories
•Make sure other relevant websites place a link to your website
•Be active on forums in your niche and create a link to your website in your signature box
•Create a business web-log and show that you're an expert in your niche.
•Link your Google+ profile on your company blog
•Provide much useful and unique content on various topics around your theme.
•Create website for your visitors and customers and not Google, this is the surest way of getting traffic to your site and will seem natural to the search engine spiders by preventing keyword stuffing.
•Write in a way that any reader can understand and take information out of our site th your useful content should be exactly what they are searching for.
